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Indeed a domain name is important - taking time to select the best one is beneficial for improving website traffic. However if you’ve tried to buy a domain name lately you no doubt found out its not easy. You see this Internet thing has been going on awhile and all the best Internet names have already been taken.

It can be frustrating finding the right domain name for your business. However there is no need to worry, you can apply these easy tips to come up with a domain name that is pretty darn good and is Search Engine friendly.

BUY A DOMAIN NAME TODAY!

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There are basically two ways to get website traffic. You can buy it, or you can get it for free. I’ve tried both methods over the years, and although the easiest way to drive traffic to your site is to use Pay Per Click marketing, I don’t recommend it. That’s because if you’re not careful you can spend a fortune buying website traffic and with end up with a bad website ROI. I mean why buy the cow when you can get the milk for free? However if you perfer the easy way and you have spare money check out [Read the rest of this entry...]

SEO research and experimentation shows that keyword presence in the URL is an important factor for achieving a high ranking in search engine results (as in front page). By placing keywords in your URL/domain name, you gain a serious presence with search engines. If your URL points to an already established and high-ranked web page, I would not recommend changing it. However, this factor is worth considering when …

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The short answer is absolutly yes. The Title and Description are contained in Meta Tags located in the header section of each web page. Each of these tags should be specific to the content of the page they represent on the site. That is each page should have its own Title, Keywords or Keyphrases and Description. Title should be no more than 70 characters, and the description 150 characters or less. The Keywords can be up to 10 but it is more practical to use 2 to 3 keywords/keyphrases per page. A common mistake is to have one set of these tags for the entire site. The tags need to match page content for best SEO results, ummm, rather the page content should match and support the information in these tags .

The Title tag may be the single most important aspect of SEO. Your Title should contain your important keywords and those keywords should be as close to the beginning of the Title as possible. Search Engines use the Title tag as the first factor for determining what your site is about. Making it easy for the search engines to figure out what your site is about is what SEO is about.

The Title is also useful to a visitor as it is displayed at the top left hand side of the Browser and on the Browser Tab. The title should be succinct but loaded with your keywords, keeping in mind there is limited display space in the 2 Browser locations mentioned. 

The Description Tag has a lesser value in SEO but on the other hand it has a high value for traffic. The Description is used by most search engines as the text to display in the search results. You should take the time to develop descriptions as an extension of your site marketing. After all it is likely to be the first content or text seen with regard to your site. Think of the Description as a catch all marketing slogan to get searchers to visit your site.

Here’s a good question from a friend:

I’ve read that PR (Page Rank)  is becoming less important these days because of the change in algorithms used by Google and the rest. What’s your take on that?  William Jeansonne, M.B.A.

I’m not so sure about PR becoming less important, don’t really think it was ever all that important to begin with. We are dwelling into what goes on behind closed doors at Google so I can only speculate based on my experiences. Here is an official statement about PR from the Google Webmaster page.  [Read the rest of this entry...]

From my experience Page Rank has little to do with the placement of your site within search results.  If you’re thinking PR is what gets your site to the front page then I have a car from New Orleans I want to sell you. Page Rank has little to do with how your keywords perform in search engines. I would like to add however that PR does have some value towards Search Engine Results Placement (SERP) but only in isolated cases. [Read the rest of this entry...]

Has anyone else noticed that Google updated website page ranks last week (10-30-09)? I manage a dozen sites or so and nearly all of those sites rose in PR, two stayed where they were. Must admit however I did have one site that dropped from a PR3 to a PR2. That’s my fault because I have not updated the site content or gained new inbound links for the site in about six months. I think this is a good example that Google prefers active sites.

To my surprise, I have two new sites that had a zero PR suddenly pop up to a 2 and a 3. I’m a bit baffled by this however; both sites have the same level of on-page SEO. The site that got a PR2 has better and more inbound links than the site that got a PR3 ranking. What’s that all about Google??

Anyone else have a similar experience???

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