You may already know, implementing Internet marketing and advertising that generates quality traffic is a difficult task. If not careful you can burn through your advertising budget in a hurry with little or NO ROI. You can spend a lot of valuable time chasing link-backs or writing articles with little to show for your effort. This is what is happening to many website owners and it sucks, is there a better way?

  • Search Engines can bring lots of targeted traffic, but despite what many SEO Providers or other marketing service vendors may say, it’s not easy to get free search engine traffic. There’s 157,000,000 competitors with great page ranks that you gotta out SEO. 
  • Oh but wait there’s PPC (pay per click) advertising; yeah right go ahead, hope you have lots-o-money that you don’t need. PPC does work if you take the time to do it right and keep up with the rising cost and effort. But to be successful with PPC your gonna have to work your butt off with no guarantee, and guess what folks, you may spend a lot of effort and money only to find out that the ROI is not there.
  • Email advertising is one of the most effective site marketing techniques you can implement. However it takes a long time to build an opt-in email list. Oh and by the way you gotta have mucho traffic to build an email list. If you don’t your list is gonna fit on a piece of toilet paper.
  • Banner ads are effective for some but yeild the lowest click-thru rate of the various site marketing techniques. Banner ads can cost a sizeable sum as well so real care needs to be taken to get your banners in front of an audience looking for your product or service.
  • You can spend a lot of time exchanging links with those standard traffic exchange systems (link farms) but they generate poor results and in many cases don’t work properly. Have you ever tried exchanging links with webmasters of sites you think would make a good link partner. You do the research, find an email address, compose a great (your site is so good) email then wait for a response. Still waiting aren’t you?  
  • E-Zine advertising can be a great source of new sales prospects but many people get so many email ads these days that response levels can drop before an ROI is achieved.

These Internet marketing techniques are generally thought of as the “better” ways to promote your web site. If this is the case, and our effort, time and money is not producing profitable results then how is a website owner going to succeed? Let’s face it, advertising online just isn’t as easy as some would have you believe. You can spend months and even years promoting a site and have little to show for it. Getting web traffic sucks!

What do you think? Leave a comment especially if you have some sure fire methods of generating traffic that have tangible and worthy results of time and or money.

Web Hosting, Internet Web Design, Internet Website Marketing 

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