Is Your URL SEO Crappy?
SEO research and experimentation shows that keyword presence in the URL is an important factor for achieving a high ranking in search engine results (as in front page). By placing keywords in your URL/domain name, you gain a serious presence with search engines. If your URL points to an already established and high-ranked web page, I would not recommend changing it. However, this factor is worth considering when …
you create new pages or sites. Most major search engines favor websites with keywords in the URL; however, remember to use them sensibly and not to abuse them. When optimizing a page for a key phrase, separate keywords in the URL with a hyphen I.E. (www.earn-big-bucks.com/How-to-do-it.html) or an underscore (www.earn_big_bucks.com/How_to_do_it.html), but do not write them as one word. Otherwise, search engines will understand it as a single word (even if the search engine result highlights this keyword in bold), making your work on URL optimization a wasted effort.
Many people use their company name as the URL, while this is good for branding purposes it does no good for SEO. If you wish to use your company name try putting it in the Description Meta Tag. Search Engines use the text in the Description Tag as the text for displaying in search results. This is a great time and place to display your company name.
Another great place for using your company name is in the page title. Page title is displayed at the top left of the browser and on the page tab of the browser. You can actually display your company name twice! Try to place your main keyword in the page title as well. This gives the visitor confidence they are at a site that is of their interest.
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December 31st, 2009 at 6:03 AM
Are there internet domain registration issues of which I need to be aware? The answer, actually, is yes. Internet domain registration is big business with competition for the best names that can be picked up by the top search engines. Like in any competitive field, there are always those out looking to take advantage of you. We both know that your domain name is important to you and so is your money, so it is important that you be aware of and concerned with certain scenarios where you can be taken advantage of in the internet domain registration game.The most common