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Starting up a website isn’t the easiest thing in the world to do. After all, you either have to learn how to completely design one from scratch or pay someone to do it for you. You have to find a good host and you have to fill your website with good content. As you are setting up your website, you will probably came across the phrase “SEO” time and time again and you may not have any idea what it is and why people are so adamant that it’s the key to success. [Read the rest of this entry...]

I recently encountered a website that has peeked my interest in it’s chosen marketing strategy. You see this site spent zero time, zip, nada, on On-Page SEO. If you look at the page source you’ll find that the title tag contains the site Domain Name. No other meta tag related to SEO is used. If you look at the site content for a possible keyword or phrase you’ll find nothing that makes sense to the relevancy of the sites service or subject. There are no H1 tags or alt tags that use anything other than the Domain Name. The ironic thing is that the home page has a PR of 3 while other pages have a rank of 2 and the site is only 6 week old.    

Being an Internet Marketer I found this unusual. I mean to have a PR of 3 in six weeks without any regard for On-Page SEO is just crazy. So how did they do it? As it turns out the subject or niche of the site is article marketing. That got me thinking that maybe they wrote articles to promote the site. Sure enough, a Google search for the domain name pulled up scores of links to articles. Also a Google link:(Domain Name Here) query verified that at least Google is aware of the site.  

I found this of such interest that someone could ignore On-Page SEO but yet have the where-with-all to write articles that I just had to track down and call the site owners.  It turns out that the site owners are quite new (6 weeks) to the world of internet web design. They are still learning about SEO and to their own admission blissfully disregarded any SEO effort. However they are quite busy with the traffic generated by the written articles that they are in no hurry to do anything about SEO. Oh, and by-the-way, they have not spent a nickle on PPC advertising nor do they spend anytime analysing web traffic. Customers are coming to their site and they are busy writing articles for others.    

This case stands as a testiment to the power of article writing. Not only does article writing help with PR, it  provides direct links to your site by creatively developing a resource box with multiple links to your pages. So will this work for everyone, probably not. But I’d say if article writing is not part of your marketing strategy you are missing out on a lot of free traffic. Well it won’t be free if you have to hire a writer but if you are a writer, Cha-Ching, Freebe!

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Here’s a link building tip for article writers. In the resource box of articles you write, always add as many links as allowable (typically its three).  Each link should be targeted to a different page of your website. By doing this, you are creating one-way, back-links to multiple pages of a website. This is a great SEO link building technique that not only helps the Home page but inner pages as well. When you create the link be sure to use the main keyword of the given page as the anchor text. This adds additional SEO link juice to the link.   Here’s an example: Sorry it’s a bit self serving but not intentional, just don’t have time to create something new.

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In this example each of the links use the main keyword for the respective page as the link anchor text.

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People go into business for themselves all the time for many different reasons. Some people get sick of being stuck in an office. Some people prefer to be their own boss. Some people are victims of a down turn in the economy and see it as the perfect opportunity to realize their dreams. While there are many reasons to have your own business, there are also many ways to start a business. One of the easiest and most popular ways is to own and operate a website. In fact, people in record numbers are creating products and offering services over the internet for the first time. [Read the rest of this entry...]

Professional website developers know the importance of Web Design and the role it plays in making a website successful. Designing a successful website is no easy task, especially for someone who is new to the world of web development. With the help of web development applications many people can and do create decent websites. But decent in most cases is not good enough to make a site successful from a traffic or financial standpoint.  [Read the rest of this entry...]

You may already know, implementing Internet marketing and advertising that generates quality traffic is a difficult task. If not careful you can burn through your advertising budget in a hurry with little or NO ROI. You can spend a lot of valuable time chasing link-backs or writing articles with little to show for your effort. This is what is happening to many website owners and it sucks, is there a better way? [Read the rest of this entry...]

If you own or run a website, you should know that it is important to make your site popular and appealing. You have probably read lots of information about how to set up a site and may have a site up and running already. However, you may not realize how important web design is to the success of your site. A way to measure the quality of a site design is by its bounce rate. Bounce rate essentially represents the percentage of initial visitors to a site who “bounce” away to a different site rather than continue on to other pages within the same site. Another definition that I’ve heard is “I came, I saw, I puked” – in other words the site sucked and the visitor left. [Read the rest of this entry...]

Web design is perhaps the most important aspect of a website. It has a direct effect on the appeal and popularity of a website, and it actually determines how successful the website is going to be. A website that is poorly designed will most likely be a failure, no matter how much marketing you do to promote it. Even if your website attracts visitors, it must have the appeal to make them stay. Website owners should learn as much as possible about web design, so that they can create winning websites that are a pleasure for the visitor and a financial success for the owner. [Read the rest of this entry...]