From my experience Page Rank has little to do with the placement of your site within search results.  If you’re thinking PR is what gets your site to the front page then I have a car from New Orleans I want to sell you. Page Rank has little to do with how your keywords perform in search engines. I would like to add however that PR does have some value towards Search Engine Results Placement (SERP) but only in isolated cases.

You see search engines place your search results based on a score derived from your SEO efforts for any given search word or phrase. What this means is that if someone is looking for “hat racks” and your site is SEO’d for “hat racks” you will get a specific score based on the quality of your SEO for that term, let’s say your score is 2.78. Now there could be other sites that sell “hat racks” and they too could have a score of 2.78 for the term. So when there is a tie in search scores, which site gets placed highest in the SERP? This is where a good PR comes in handy. The site with the highest PR gets placed higher than those sites with the same search score but lower PR.

While it is true PR has little to do with SERP of your site it is something that should not be ignored. PR alone is not the factor that will get you front page exposure; however, it does provide a measure of the value of your website. The higher you’re PR the more valuable the site is in terms of actual sale value and increased traffic/sales.

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