From my experience Page Rank has little to do with the placement of your site within search results.  If you’re thinking PR is what gets your site to the front page then I have a car from New Orleans I want to sell you. Page Rank has little to do with how your keywords perform in search engines. I would like to add however that PR does have some value towards Search Engine Results Placement (SERP) but only in isolated cases.

You see search engines place your search results based on a score derived from your SEO efforts for any given search word or phrase. What this means is that if someone is looking for “hat racks” and your site is SEO’d for “hat racks” you will get a specific score based on the quality of your SEO for that term, let’s say your score is 2.78. Now there could be other sites that sell “hat racks” and they too could have a score of 2.78 for the term. So when there is a tie in search scores, which site gets placed highest in the SERP? This is where a good PR comes in handy. The site with the highest PR gets placed higher than those sites with the same search score but lower PR.

While it is true PR has little to do with SERP of your site it is something that should not be ignored. PR alone is not the factor that will get you front page exposure; however, it does provide a measure of the value of your website. The higher you’re PR the more valuable the site is in terms of actual sale value and increased traffic/sales.

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Having the correct keywords in the content of your website or blog is important for high Search Engine Results Placement (SERP). While using the proper set of keywords or phrases is good for website traffic flow, it is not the only element for gaining high search engine results placement. There is another keyword related element search engines look for before reporting results to any given search term. This additional element is equally important to proper keywords in boosting your page to the top of the search engine placement? Are you thinking page 1? 

Preponderance of Relevant Content

In the court of law sometimes a single fact is not enough to convict someone of a crime. However when there is a fact and it is backed up by other bits of related evidence then a preponderance of evidence is established.  You can think of your keywords in this same fashion. That is: a single keyword or phrase is not likely to push your page to the top of the search engine rankings but when combined with related words, your keyword or phrase becomes much more powerful.

To explain this, you should understand that search engines use more than just the search terms when making search engine results placement. Google and other search engines have a record of words that are semantically related to search terms. They also have a record of the words used on your page. Search engines will first identify all pages in their database that match the search terms. They will then compare the word record of the pages to the semantically related words. Pages that use related words in the content are establishing a Preponderance of Relevant Content. Web pages that do this the best are placed highest in the search results. There are a few other factors but this explains how a web page with a low Page Rank can beat a web page with a higher Page Rank in the search results.

Tip
Google provides a free tool at http://labs.google.com/sets. This tool will show you a set of words related to your keywords or phrases. These words can be used in your content to provide a Preponderance of Relevant Content for your site or blog.

When you are creating content for your blog or website use semantically related words to boost the power of your keywords or phrases. Over a period of time, Google will learn that your content just doesn’t contain exact keywords but also is an authority site providing quality, relevant information to your visitors. This after all is what search engines want to do, provide relevant quality information for their users.

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